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  Packages  : Benefits to the Advertiser
 
Benefits to the Advertiser:
  • Radio Retail allows advertisers to specifically target their LSM markets
  • Allows advertisers the opportunity to focus on specific regions for promotions or regional competitions.
  • Allows advertisers the opportunity to test the market for new products in one region only.
  • Allows advertisers access to certain selected income groups.
  • Allows advertisers the chance to focus on selected SKU's in selected stores based on the shoppers' buying power.
  • Allows advertisers the opportunity to communicate with their target audience in the language of their choice in different stores at the same time.
  • Ability to advertise in all 11 vernaculars of our country.
  • Radio Retail assists the advertiser in closing the sale at the point of purchase.
  • Allows advertisers the opportunity to advertise products that may have cultural sensitivity to the right culture groups.
  • Advertisers only pay for what Radio Retail is broadcasting.
  • Radio Retail gives exposure to 66.7% of South African Housewives who have the most influence over what is purchased in a household
 
 
 .: Packages
 .: Realising an asset
 .:  Technology
 .: Target Market Filtering
 .: Benefits to the retailer
 .: Benefits to the Advertiser
 
 
 
 
 
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Radio Retail (Pty) Ltd. • All rights reserved • Various trademarks held by their respective owners.