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Vision:
Global leader in in-store media.
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Mission:
To ensure a sustainable competitive advantage throughout the tangible growth of the businesses we service, at a pace that would not have been possible without our participation.
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Social responsibility
In the process of aiding various companies and NGO bodies to draw a benefit or to develop an ability to help themselves, the following support driven projects have been undertaken.
- National Donor Charity Program
- Cooperative Development Program
- Technology Service Program
- Aid the Children Program
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By ensuring the participation of businesses in the true development and not the sustaining of people and their abilities, growth can be achieved in South Africa at a phenomenal pace.
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Some Facts -
Poverty and unemployment in South Africa
Unemployment is a significant contributor to poverty, and a broad definition of employment would include 30% of economically active South Africans. Unemployment rates tend to be highest amongst Africans, in rural areas, amongst women and the youth, and amongst those with no previous work experience. There is a strong link between unemployment and poverty: using the broad definition of unemployment, in 1995 the rate of unemployment was 59% amongst the poorest quintile (fifth) of the population, compared to 5.5% amongst the richest quintile. With respect to the characteristics of the people in the poorest quintile, 93% of the unemployed poor are Africans, 56% are female, 70% are below the age of 35, 58% are from rural areas, 50% have completed primary education or less, and 72% have no previous job experience. Of the unemployed poor who have work experience, 78% are in the major occupational categories ‘elementary occupations’ (e.g. domestic workers and farm workers) and ‘craft and related trade’ (which include construction workers and mine workers).
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There are six basic categories of unemployed poor, each requiring a different strategy from government in order to effectively address their situation:
- Poorly educated rural unemployed (28%);
- Poorly educated urban unemployed (13%);
- Young unemployed with no labour market experience (36%);
- Long-term unemployed with no labour market experience (6%);
- Unemployed with labour market experience and some education (15%); and
- Highly educated unemployed poor (1%).
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For both the poorly educated rural unemployed and the poorly educated urban unemployed, strong growth in labour-intensive employment, support for informal sector activities and intensive education and training may be required to integrate them into the job market. In the interim, community-based public work programmes and adequate social safety nets could be important interventions. For the young unemployed with no labour market experience, more jobs, skill training and assistance with job search may be the most appropriate solution.
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For the long-term unemployed with no labour market experience, the problem may be particularly intractable. Education, training, and intensive support to assist them in finding and keeping employment will be required; however, without significant growth in employment their position will not change significantly. In the meantime, social safety net support may be crucial. For people with labour market experience and some education, greater labour market opportunities and assistance with job search and placement may be all that is required. Highly educated unemployed poor people make up a very small share of the unemployed poor, and probably consist of frictionally unemployed.
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