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: Benefits to the Retailer
Benefits to the Retailer:
Radio Retail allows retailers the opportunity to specifically promote certain product categories and category growth
Retailers have ultimate control over advertisement broadcasting, in cases where suppliers may experience stock problems.
Retailers have the benefit of promoting product specials at any given time.
Product benefits are broadcasted in-store, where the consumers' buying decisions can be influenced at the point of purchase.
Seasonal products, such as Easter Eggs, can be promoted at maximum levels, to increase these sales.
Radio Retail provides the opportunity to create promotional awareness of specific activities, such as the store's birthday.
Retailers are able to focus the customers' attention on categories like the bakery, butchery or deli in the selected stores where these services are available.
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Packages
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Realising an asset
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Technology
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Target Market Filtering
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Benefits to the retailer
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Benefits to the Advertiser
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Radio Retail (Pty) Ltd. All rights reserved Various trademarks held by their respective owners.