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  Packages  : Benefits to the Retailer
 
Benefits to the Retailer:
  • Radio Retail allows retailers the opportunity to specifically promote certain product categories and category growth
  • Retailers have ultimate control over advertisement broadcasting, in cases where suppliers may experience stock problems.
  • Retailers have the benefit of promoting product specials at any given time.
  • Product benefits are broadcasted in-store, where the consumers' buying decisions can be influenced at the point of purchase.
  • Seasonal products, such as Easter Eggs, can be promoted at maximum levels, to increase these sales.
  • Radio Retail provides the opportunity to create promotional awareness of specific activities, such as the store's birthday.
  • Retailers are able to focus the customers' attention on categories like the bakery, butchery or deli in the selected stores where these services are available.
 
 
 .: Packages
 .: Realising an asset
 .:  Technology
 .: Target Market Filtering
 .: Benefits to the retailer
 .: Benefits to the Advertiser
 
 
 
 
 
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Radio Retail (Pty) Ltd. • All rights reserved • Various trademarks held by their respective owners.